Healthy Food Products: Competition of Manufacturers in the Russian Market

In the last 10 years, Russian market of healthy food has been rapidly gaining momentum. 2012-2021, volume retail sales in products increased by more than 2 times. this article, purpose study is to assess competition segments ("Better for You", "Fortified/Functional", "Free from", "Naturally Healthy" and "Organic") as a whole 2012–2021. Retail volumes (in million rubles) are taken data both domestic foreign companies operating territory Federation. The main research tools Herfindahl–Hirschman index (HHI), Lind (IL), concentration coefficient (CRSV), modified version Hall– Tideman (HTSV) SV matrix. results show that, general, characterized free competition. From" segment turned out be fastest growing, "Better You" was most oligopolized, "Fortified/Functional" stable, competitive, "Organic" monopolized.